{"id":8098,"date":"2026-07-01T06:31:40","date_gmt":"2026-07-01T06:31:40","guid":{"rendered":"https:\/\/global.livebitcoinnews.com\/fr\/2026\/07\/01\/la-blockchain-rencontre-la-publicite-lg-lance-un-pilote-onchain-sur-arbitrum\/"},"modified":"2026-07-01T06:31:40","modified_gmt":"2026-07-01T06:31:40","slug":"la-blockchain-rencontre-la-publicite-lg-lance-un-pilote-onchain-sur-arbitrum","status":"publish","type":"post","link":"https:\/\/global.livebitcoinnews.com\/fr\/2026\/07\/01\/la-blockchain-rencontre-la-publicite-lg-lance-un-pilote-onchain-sur-arbitrum\/","title":{"rendered":"La blockchain rencontre la publicit\u00e9 : LG lance un pilote onchain sur Arbitrum"},"content":{"rendered":"<p><em><strong>LG Electronics pilote un r\u00e9seau publicitaire onchain sur Arbitrum pour v\u00e9rifier les donn\u00e9es de campagne entre annonceurs, \u00e9diteurs et auditeurs.<\/strong><\/em><\/p>\n<p><span style=\"font-weight: 400\">LG Electronics pilote un r\u00e9seau publicitaire onchain sur <\/span><a href=\"https:\/\/www.livebitcoinnews.com\/arbitrum-daos-official-x-account-hacked-users-warned\/\"><span style=\"font-weight: 400\">Arbitrum <\/span><\/a><span style=\"font-weight: 400\">via son Laboratoire de Recherche Blockchain.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Le projet teste si les r\u00e9sultats publicitaires peuvent \u00eatre enregistr\u00e9s dans un syst\u00e8me partag\u00e9 et v\u00e9rifiable.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Le pilote se concentre sur un probl\u00e8me de longue date dans la publicit\u00e9 num\u00e9rique, o\u00f9 les donn\u00e9es de campagne se trouvent souvent dans des plateformes ferm\u00e9es.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Les annonceurs, \u00e9diteurs et auditeurs peuvent s&rsquo;appuyer sur des rapports qu&rsquo;ils ne peuvent pas v\u00e9rifier enti\u00e8rement.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Arbitrum est utilis\u00e9 comme infrastructure neutre pour le test. Le r\u00e9seau fournit un enregistrement partag\u00e9 que diff\u00e9rentes parties peuvent consulter sans d\u00e9pendre d&rsquo;un seul participant.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Le projet survient alors que les d\u00e9penses publicitaires mondiales devraient atteindre 1 300 milliards de dollars en 2026, selon WARC.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00c0 cette \u00e9chelle, des rapports v\u00e9rifi\u00e9s peuvent fa\u00e7onner les budgets, les paiements et la confiance dans les campagnes.<\/span><\/p>\n<h2><b>LG teste des enregistrements publicitaires partag\u00e9s sur Arbitrum<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Le pilote de LG vise \u00e0 enregistrer les performances publicitaires sous une forme v\u00e9rifiable par plusieurs parties.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Cela inclut les annonceurs, \u00e9diteurs et auditeurs impliqu\u00e9s dans l&rsquo;examen des campagnes. L&rsquo;objectif est de r\u00e9duire la d\u00e9pendance aux enregistrements priv\u00e9s contr\u00f4l\u00e9s par une seule plateforme.<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">The next major use case for blockchain might not be where you expect.<a href=\"https:\/\/x.com\/LGUS?ref_src=twsrc%5Etfw\">@LGUS<\/a> is piloting an onchain advertising network on Arbitrum to explore whether campaign performance can be independently verified instead of relying on records owned by a single participant.<\/p>\n<p>Arbitrum\u2026 <a href=\"https:\/\/t.co\/KyH7AoYI6u\">pic.twitter.com\/KyH7AoYI6u<\/a><\/p>\n<p>&mdash; Arbitrum (@arbitrum) <a href=\"https:\/\/x.com\/arbitrum\/status\/2072033575046709291?ref_src=twsrc%5Etfw\">June 30, 2026<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400\">Dans la publicit\u00e9 num\u00e9rique, les impressions, clics et conversions sont souvent mesur\u00e9s dans des syst\u00e8mes s\u00e9par\u00e9s.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Ces syst\u00e8mes peuvent ne pas donner \u00e0 toutes les parties un acc\u00e8s \u00e9gal aux m\u00eames donn\u00e9es. En cons\u00e9quence, les litiges peuvent d\u00e9pendre de contrats, de rapports diff\u00e9r\u00e9s et d&rsquo;audits ult\u00e9rieurs.<\/span><\/p>\n<p><span style=\"font-weight: 400\">En utilisant Arbitrum, LG teste si la blockchain peut prendre en charge des enregistrements de campagne partag\u00e9s.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Le r\u00e9seau peut stocker l&rsquo;activit\u00e9 d&rsquo;une mani\u00e8re qui reste visible pour les participants approuv\u00e9s. Cela pourrait donner aux annonceurs et \u00e9diteurs une base plus claire pour le r\u00e8glement.<\/span><\/p>\n<h2><b>La fraude publicitaire et la confidentialit\u00e9 fa\u00e7onnent le pilote<\/b><\/h2>\n<p><a href=\"https:\/\/blog.arbitrum.io\/lg-electronics-pilot\/\"><span style=\"font-weight: 400\">LG a identifi\u00e9<\/span><\/a><span style=\"font-weight: 400\"> la fraude publicitaire comme l&rsquo;un des principaux probl\u00e8mes derri\u00e8re le projet. La publicit\u00e9 automatis\u00e9e se d\u00e9place \u00e0 grande \u00e9chelle, rendant le trafic frauduleux plus difficile \u00e0 distinguer des utilisateurs r\u00e9els.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Lorsque des activit\u00e9s frauduleuses sont comptabilis\u00e9es, les r\u00e9sultats des campagnes deviennent plus difficiles \u00e0 fiabiliser. Les changements en mati\u00e8re de confidentialit\u00e9 fa\u00e7onnent \u00e9galement la mani\u00e8re dont la publicit\u00e9 est mesur\u00e9e.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Les r\u00e9glementations sur les donn\u00e9es se durcissent, tandis que les grandes plateformes limitent la circulation des informations utilisateur. Cela rend le ciblage et le suivi des performances plus difficiles pour les annonceurs.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Le pilote r\u00e9pond \u00e9galement \u00e0 la baisse de l&rsquo;engagement des utilisateurs dans les <\/span><a href=\"https:\/\/www.livebitcoinnews.com\/x-tightens-paid-partnership-rules-effectively-blocking-crypto-influencer-promotions\/\"><span style=\"font-weight: 400\">campagnes num\u00e9riques.<\/span><\/a><span style=\"font-weight: 400\"> Davantage d&rsquo;annonces sont diffus\u00e9es, mais la r\u00e9ponse des utilisateurs n&rsquo;augmente pas toujours avec le volume.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Cela cr\u00e9e une demande pour des enregistrements plus clairs montrant ce qui a r\u00e9ellement fonctionn\u00e9.<\/span><\/p>\n<p><b><i>\u00c0 lire aussi :<\/i><\/b><\/p>\n<p>https:\/\/www.livebitcoinnews.com\/japan-moves-to-classify-crypto-as-financial-instruments\/<\/p>\n<h2><b>La blockchain ajoute une couche de v\u00e9rification<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Le projet place la blockchain dans un r\u00f4le ax\u00e9 sur la v\u00e9rification plut\u00f4t que la sp\u00e9culation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">LG teste si les donn\u00e9es de campagne peuvent \u00eatre v\u00e9rifi\u00e9es via une infrastructure partag\u00e9e. Cette approche diff\u00e8re des syst\u00e8mes o\u00f9 une seule entreprise contr\u00f4le l&rsquo;int\u00e9gralit\u00e9 du rapport.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Arbitrum offre au pilote une couche de base pour enregistrer l&rsquo;activit\u00e9 de la campagne. Le r\u00e9seau peut prendre en charge des r\u00e8gles ex\u00e9cut\u00e9es via des logiciels et des r\u00e9sultats pouvant \u00eatre examin\u00e9s ult\u00e9rieurement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Cela s&rsquo;inscrit dans le mouvement plus large vers des processus m\u00e9tier programmables. Le pilote reste un test pr\u00e9coce, donc une adoption plus large n&rsquo;est pas garantie.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Son avancement d\u00e9pendra du co\u00fbt, de la conception de la confidentialit\u00e9, du soutien des \u00e9diteurs et de la demande des annonceurs. Pour l&rsquo;instant, le pilote Arbitrum de LG am\u00e8ne la <\/span><a href=\"https:\/\/www.investopedia.com\/terms\/b\/blockchain.asp\"><span style=\"font-weight: 400\">blockchain<\/span><\/a><span style=\"font-weight: 400\"> dans un cas d&rsquo;usage publicitaire pratique.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LG Electronics pilote un r\u00e9seau publicitaire onchain sur Arbitrum pour v\u00e9rifier les donn\u00e9es de campagne entre annonceurs, \u00e9diteurs et auditeurs. LG Electronics pilote un r\u00e9seau publicitaire onchain sur Arbitrum via son Laboratoire de Recherche Blockchain.\u00a0 Le projet teste si les r\u00e9sultats publicitaires peuvent \u00eatre enregistr\u00e9s dans un syst\u00e8me partag\u00e9 et v\u00e9rifiable. Le pilote se concentre [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":8097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-8098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La blockchain rencontre la publicit\u00e9 : LG lance un pilote onchain sur Arbitrum - France Live Bitcoin News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/global.livebitcoinnews.com\/fr\/2026\/07\/01\/la-blockchain-rencontre-la-publicite-lg-lance-un-pilote-onchain-sur-arbitrum\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La blockchain rencontre la publicit\u00e9 : LG lance un pilote onchain sur Arbitrum - France Live Bitcoin News\" \/>\n<meta property=\"og:description\" content=\"LG Electronics pilote un r\u00e9seau publicitaire onchain sur Arbitrum pour v\u00e9rifier les donn\u00e9es de campagne entre annonceurs, \u00e9diteurs et auditeurs. LG Electronics pilote un r\u00e9seau publicitaire onchain sur Arbitrum via son Laboratoire de Recherche Blockchain.\u00a0 Le projet teste si les r\u00e9sultats publicitaires peuvent \u00eatre enregistr\u00e9s dans un syst\u00e8me partag\u00e9 et v\u00e9rifiable. 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LG Electronics pilote un r\u00e9seau publicitaire onchain sur Arbitrum via son Laboratoire de Recherche Blockchain.\u00a0 Le projet teste si les r\u00e9sultats publicitaires peuvent \u00eatre enregistr\u00e9s dans un syst\u00e8me partag\u00e9 et v\u00e9rifiable. 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