{"id":8214,"date":"2026-07-01T07:06:18","date_gmt":"2026-07-01T07:06:18","guid":{"rendered":"https:\/\/global.livebitcoinnews.com\/ph\/2026\/07\/01\/blockchain-meets-advertising-inilunsad-ng-lg-ang-onchain-pilot-sa-arbitrum\/"},"modified":"2026-07-01T07:06:18","modified_gmt":"2026-07-01T07:06:18","slug":"blockchain-meets-advertising-inilunsad-ng-lg-ang-onchain-pilot-sa-arbitrum","status":"publish","type":"post","link":"https:\/\/global.livebitcoinnews.com\/ph\/2026\/07\/01\/blockchain-meets-advertising-inilunsad-ng-lg-ang-onchain-pilot-sa-arbitrum\/","title":{"rendered":"blockchain Meets Advertising: Inilunsad ng LG ang Onchain Pilot sa Arbitrum"},"content":{"rendered":"

Ang LG Electronics ay nagpi-pilot ng onchain ad network sa Arbitrum para i-verify ang data ng campaign sa mga advertiser, publisher, at auditor.<\/strong><\/em><\/p>\n

Ang LG Electronics ay nagpi-pilot ng onchain advertising network sa<\/span>Arbitrum<\/span><\/a>sa pamamagitan ng Blockchain Research Lab nito.\u00a0<\/span><\/p>\n

Sinusuri ng proyekto kung ang mga resulta ng ad ay maaaring itala sa isang nakabahagi at nabe-verify na system.<\/span><\/p>\n

Nakatuon ang piloto sa isang matagal nang isyu sa digital advertising, kung saan ang data ng campaign ay madalas na nasa loob ng mga saradong platform.\u00a0<\/span><\/p>\n

Maaaring umasa ang mga advertiser, publisher, at auditor sa mga ulat na hindi nila ganap na masusuri.<\/span><\/p>\n

Ang arbitrum ay ginagamit bilang neutral na imprastraktura para sa pagsubok. Nagbibigay ang network ng nakabahaging talaan na maaaring suriin ng iba’t ibang partido nang hindi umaasa sa isang kalahok.<\/span><\/p>\n

Dumating ang proyekto habang ang pandaigdigang paggastos sa advertising ay tinatayang aabot sa $1.3 trilyon sa 2026, ayon sa WARC.\u00a0<\/span><\/p>\n

Sa sukat na iyon, maaaring hubugin ng na-verify na pag-uulat ang mga badyet, pagbabayad, at tiwala sa campaign.<\/span><\/p>\n

Sinusubukan ng LG ang Mga Nakabahaging Rekord ng Ad sa Arbitrum<\/b><\/h2>\n

Nilalayon ng pilot ng LG na itala ang pagganap ng advertising sa isang form na maaaring suriin ng maraming partido.\u00a0<\/span><\/p>\n

Kabilang dito ang mga advertiser, publisher, at auditor na kasangkot sa pagsusuri ng campaign. Ang layunin ay bawasan ang pag-asa sa mga pribadong rekord na kinokontrol ng isang platform.<\/span><\/p>\n

\n

Ang susunod na pangunahing kaso ng paggamit para sa blockchain ay maaaring hindi kung saan mo inaasahan.@LGUS<\/a>ay nagpi-pilot sa isang onchain na network ng advertising sa Arbitrum upang tuklasin kung ang pagganap ng kampanya ay maaaring independiyenteng ma-verify sa halip na umasa sa mga talaan na pagmamay-ari ng isang kalahok.<\/p>\n

Arbitrum\u2026pic.twitter.com\/KyH7AoYI6u<\/a><\/p>\n

\u2014 Arbitrum (@arbitrum)Hunyo 30, 2026<\/a><\/p>\n<\/blockquote>\n

Sa digital na advertising, ang mga impression, pag-click, at conversion ay kadalasang sinusukat sa loob ng magkakahiwalay na system.\u00a0<\/span><\/p>\n

Maaaring hindi bigyan ng mga system na ito ang lahat ng partido ng pantay na access sa parehong data. Bilang resulta, ang mga hindi pagkakaunawaan ay maaaring depende sa mga kontrata, mga naantalang ulat, at mga pag-audit sa ibang pagkakataon.<\/span><\/p>\n

Sa pamamagitan ng paggamit ng Arbitrum, sinusuri ng LG kung kayang suportahan ng blockchain ang mga nakabahaging talaan ng kampanya.\u00a0<\/span><\/p>\n

Maaaring mag-imbak ang network ng aktibidad sa paraang nananatiling nakikita ng mga naaprubahang kalahok. Maaari itong magbigay sa mga advertiser at publisher ng mas malinaw na batayan para sa pag-aayos.<\/span><\/p>\n

Ang Panloloko sa Ad at Pagkapribado ay Hugis sa Pilot<\/b><\/h2>\n

Natukoy ang LG<\/span><\/a>ad fraud bilang isa sa mga pangunahing isyu sa likod ng proyekto. Ang awtomatikong pag-advertise ay gumagalaw sa malawakang sukat, na ginagawang mas mahirap ihiwalay ang pekeng trapiko mula sa mga tunay na user.\u00a0<\/span><\/p>\n

Kapag binilang ang maling aktibidad, maaaring maging mas mahirap pagkatiwalaan ang mga resulta ng campaign. Ang mga pagbabago sa privacy ay humuhubog din kung paano sinusukat ang advertising.\u00a0<\/span><\/p>\n

Humihigpit ang mga panuntunan sa data, habang nililimitahan ng mga pangunahing platform kung paano gumagalaw ang impormasyon ng user. Ginagawa nitong mas mahirap ang pag-target at pagsubaybay sa pagganap para sa mga advertiser.<\/span><\/p>\n

Tumutugon din ang pilot sa bumabagsak na pakikipag-ugnayan ng user sa kabuuan<\/span>mga digital na kampanya.<\/span><\/a>Mas maraming ad ang inihahatid, ngunit ang tugon ng user ay hindi palaging tumataas nang may dami.\u00a0<\/span><\/p>\n

Lumilikha ito ng pangangailangan para sa mas malinaw na mga tala na nagpapakita kung ano ang aktwal na nagtrabaho.<\/span><\/p>\n

Raed din:<\/i><\/b><\/p>\n

\n

Lumipat ang Japan upang Uriin ang Crypto bilang Mga Instrumentong Pananalapi<\/a><\/p>\n<\/blockquote>\n

Nagdaragdag ang Blockchain ng Layer ng Pagpapatunay<\/b><\/h2>\n

Ang proyekto ay naglalagay ng blockchain sa isang papel na nakatuon sa pagpapatunay kaysa sa haka-haka.\u00a0<\/span><\/p>\n

Sinusubukan ng LG kung masusuri ang data ng campaign sa pamamagitan ng nakabahaging imprastraktura. Ang diskarte na ito ay naiiba sa mga system kung saan kinokontrol ng isang kumpanya ang buong record ng pag-uulat.<\/span><\/p>\n

Binibigyan ng Arbitrum ang pilot ng base layer para sa pagtatala ng aktibidad ng campaign. Maaaring suportahan ng network ang mga panuntunan na tumatakbo sa pamamagitan ng software at mga resulta na maaaring suriin sa ibang pagkakataon.\u00a0<\/span><\/p>\n

Ito ay umaangkop sa mas malawak na hakbang patungo sa mga programmable na proseso ng negosyo. Ang piloto ay nananatiling isang maagang pagsubok, kaya ang mas malawak na pag-aampon ay hindi ginagarantiyahan.\u00a0<\/span><\/p>\n

Ang pag-unlad nito ay depende sa gastos, disenyo ng privacy, suporta sa publisher, at pangangailangan ng advertiser. Sa ngayon, dinadala ng LG’s Arbitrum pilot<\/span>blockchain<\/span><\/a>sa isang praktikal na kaso ng paggamit ng advertising.<\/span><\/p>\n

<\/p>\n

Pinagmulan: Live Bitcoin News<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Ang LG Electronics ay nagpi-pilot ng onchain ad network sa Arbitrum para i-verify ang data ng campaign sa mga advertiser, publisher, at auditor. Ang LG Electronics ay nagpi-pilot ng onchain advertising network saArbitrumsa pamamagitan ng Blockchain Research Lab nito.\u00a0 Sinusuri ng proyekto kung ang mga resulta ng ad ay maaaring itala sa isang nakabahagi at […]<\/p>\n","protected":false},"author":7,"featured_media":8213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-8214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-news"],"acf":[],"yoast_head":"\nblockchain Meets Advertising: Inilunsad ng LG ang Onchain Pilot sa Arbitrum - Philippines Live Bitcoin News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/global.livebitcoinnews.com\/ph\/2026\/07\/01\/blockchain-meets-advertising-inilunsad-ng-lg-ang-onchain-pilot-sa-arbitrum\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"blockchain Meets Advertising: Inilunsad ng LG ang Onchain Pilot sa Arbitrum - Philippines Live Bitcoin News\" \/>\n<meta property=\"og:description\" content=\"Ang LG Electronics ay nagpi-pilot ng onchain ad network sa Arbitrum para i-verify ang data ng campaign sa mga advertiser, publisher, at auditor. 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